Unilever s Strategy For Sustainable Growth - 912 Words

â€Å"The future depends on what we do in the present ~Mahatma Ghandi†, states Paul Polman, CEO of Unilever. In 2010 Unilever unveiled its very ambitious Unilever Sustainable Living Plan in an effort to â€Å"create a blueprint for sustainable growth† (Unilever.com). Looking forward to an achievable long range plan for growth, Unilever is approaching the plan with hopes of doubling sales through the increased efforts in sustainability. Paul Polman has been quoted stating in 2014, that in three years the company will experience a simultaneous increase in sustainability and profit growth. Profiting off of sustainability could be seen as a controversial issue. Unilever has been accused of profiting off of those less fortunate in an effort to improve the bottom line. Can Unilever’s approach to environmental improvements be seen as a strategic plan for increased sales, corporate social responsibility or both? Acceptable for a for-profit company to profit from proverty? This question can be changed into a powerful statement. Unilever doesn’t view its Sustainable Living Plan as profiting off of poverty, but rather to improve the quality of life in poverty stricken areas and as being part of the solution by the products it offers and the services it provides. Looking forward, it is important to remember history and the traditional rules of economics. If opportunities exist for the investors and poverty stricken alike, the plan is much more likely to be successful. Profits forShow MoreRelatedCompany s Mission, Vision And Strategy Essay1036 Words   |  5 Pages â€Æ' Introduction. Unilever is a parent company for more than 400 brands globally in the food and personal grooming industries. The company operates in 190 countries worldwide. It is the second largest consumer packaged goods (CPG) company in the world, after Proctor Gamble, and the third largest food company after Nestle and Kraft. 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With its 20 plus brands it announces its presence to various consumer segments. HUL covers about 6.4 million outlets in all over the country. The HUL products have made their presence in our country so strong